Limited internet connectivity, inadequate access to digital devices, and unreliable network services continue to hinder the growth of e-commerce beyond urban centres.
Digital creator Rebecca Nanjego speaks during the discussion. PHOTOS/ISAAC SSEJJOMBWE
Last week, creatives and entrepreneurs gathered to tackle pressing issues and navigate the barriers of e-commerce trade in Uganda with a panel discussion organised by the British Council and Bold in Africa.
The dynamic panel consisted Rachael Bashabe, the CEO Veryl designs, Margaree Kafero, the head of public diplomacy Ministry of Foreign Affairs, Juliana Nasasira Karumuna, founder Kwesh, Steven Katelhwaho, the commercial manager DHL International Uganda and Collins Agaba, the sector coordinator Trade Transport and Logistics PSFU.
Moderated by Nunu Mugenyi, the co-founder and managing director Bold in Africa/The Bold Women Fund, one of the key challenges highlighted was the poor digital infrastructure, especially in rural areas. Limited internet connectivity, inadequate access to digital devices, and unreliable network services continue to hinder the growth of e-commerce beyond urban centres.
This digital divide not only affects businesses but also limits consumer access to online marketplaces, stalling potential economic growth in underserved regions.
The other challenge was high taxation according to Rachel Bashabe. “Even with the availability of cost-effective suppliers, I find a challenge with high taxation moving my products from one country to another. This not only applies to my finished products but also to the inputs I use. I source my raw materials from Uganda and then I have to import them to the UK for production,”Bashabe, the CEO Veryl Designs, said.
Despite these hurdles, the panel shed light on innovative solutions and opportunities within the e-commerce space with a notable highlight being the role of DHL’s green boxes, designed to optimise space when shipping goods, thereby reducing costs and improving efficiency for entrepreneurs.
Besides that, digital literacy and skills development was also highlighted as a solution with conducting training workshops on digital marketing, e-commerce platforms (Etsy, Shopify, Jumia, etc.), and social media selling (Instagram, TikTok, Facebook).
The need for the government to develop digital infrastructure in rural areas to widen the market base for creatives’ e-businesses was also highlighted while creatives were advised to exploit tax incentives such as tax holidays, and zero export duty on creative products.
The discussion also emphasised the importance of having clear return policies to build consumer trust and streamline the post-purchase experience.
This panel not only highlighted the current barriers faced by Ugandan entrepreneurs but also showcased the resilience and creativity within the sector.
As e-commerce continues to evolve, such discussions play a vital role in shaping strategies that can foster growth, inclusivity, and innovation in Uganda’s creative economy.
The event provided a platform for candid conversations around the challenges and opportunities that define the current digital trade landscape.
